While the application includes many features, a couple jump out for use in media production. By first mapping a point or points on the globe and then creating and saving a Tour, you can use the Moviemaker tool to create a video file (either Windows Media or a .AVI) to further enhance in your favorite NLE.
Here's a short zoom to the infamous Area 51 which was I created using Google Earth Pro and Adobe After Effects CS6.
The application isn't cheap going for $399 per license/per year. But if you're lucky and qualify, you can apply for a free license via the Google for Nonprofits grants program.
On a related note, here's a video demo of Hyperlapse, a tool from Teehan+Lax Labs which sequences Google Street View images into a hyperlapse animation.
The tools needs refinement before its ready for primetime. Non-programmers can't adjust frame rate or duration and you can't output a video file either (although the source code is available). But check out the demo. It offers some compelling possibilities.